New Balance Brings Back the BB790
Big Game James and hip-hop made this one a classic.
words_Nick Engvall Nowadays when you here the name New Balance, the first thoughts for many, are the vast performance runners and timeless running inspired silhouettes that come to mind. The company began as a manufacturer of arch supports in the early 1900's, changing hands and directions towards a more running focused footwear manufacturer in the early 70's. The company's heritage may be deeply rooted in running, but throughout the 80's their presence was also prominent in the NBA. Their success in basketball footwear, much like other companies of the day, can be attributed in large part to one man, once the number one pick in the NBA Draft (1982), James Worthy. Throughout his career Worthy wore most of the popular models from New Balance Basketball like the 740, the 785, even receiving his own signature shoe, the Worthy Express. Much like the success of the Lakers, towards the end James' Hall of Fame-worthy career another newcomer to the league, also from the University of North Carolina began to steal the limelight in NBA. As the Bulls defeated the Lakers in 1991, the New Balance Basketball line was also falling in to the shadows of more high flying and design heavy footwear. Though they've still produced basketball footwear, their success in the sport has never reached those days with James Worthy as their premier athlete. None of the New Balance Basketball shoes was more popular then the BB790 which is on its way to retailers this spring. In a style which also fits today's hip-hop culture, the BB790 in the mid 80's not only found success on the court, but also with the B-Boys. The high-top cut, and wide selection of colorways was an instant hit for hip-hop heads looking for an alternative to adidas and Puma sweatsuits that seemed to have taken the world by storm. The BB790 Retro will be available in a number of colorways, the first of which is, fittingly, the Lakers colorway made famous by "Big Game James." White with purple and gold, fully equipped with New Balance's C-Cap cushioning and all the throwback styling you could ask for in an often forgotten package from New Balance. Available now at Shelta.